Make that Grade: Marketing 4th Edition

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.

New to this edition:

Impact of the economic downturn on pricing

New technology for marketing information and research

Impact of online distribution

New methods of marketing communications

New case studies at the end of each chapter

Presented with clearly defined learning objectives and revision questions at the end of each chapter.

Written with a clear focus on the learner.

SUITABLE FOR

Students taking a marketing module as part of a degree or diploma programme.

Students taking Marketing Institute of Ireland exams.

Students taking marketing modules at FETAC Level 6.